Optimizing customer acquisition can be achieved by using RFM segmentation, which considers recency, frequency and monetary value of customers. Adjusting marketing strategies for different customer segments can reduce acquisition costs, increase efficiency and decrease churn. You should start with basic metrics in the customer acquisition funnel and make tactical decisions based on segmentation....

Migrating from Adobe Analytics to Google Analytics can produce several benefits, including saving money, increasing flexibility and democratizing data across your organization. The migration process requires numerous steps, exacting diligence, continuous testing, organizational buy-in and enterprise-wide involvement.

Our analytics team has compiled some of the best ideas in this Google Analytics 4 infographic for how marketing teams can gain customer insights, optimize marketing campaigns, and quantify your marketing ROI.

Google Analytics 4 enables powerful new features to understand more about your customer, focus your marketing efforts on your best customers, maximize marketing ROI, and optimize all your activities to improve engagement, conversions, and revenue. Here are some of the questions Google Analytics 4 can answer you.

We’ve been getting a lot of questions from clients about Google’s Attribution product inside Google Analytics, if it is right for them, how it helps their marketing and more. While it is still early days for this product, we will tell you what we know so far, and where we think its going.